Our Story

My journey into the world of design began at a young age, fueled by
a deep passion for fashion and creativity. It all started during a family
event where I discovered my talent for designing and sketching bridal
dresses. This initial spark ignited a desire to pursue design
independently after university.


I proudly launched my first collection, but soon felt that it didn't fully
reflect my identity or the beauty of Arab culture as I had envisioned.
Therefore, I decided to reassess and modify my style to better
resonate with our Arab environment and its unique spirit.


With guidance from Arabic elements and a modern flair, I embarked
on a journey to reshape my designs, aiming to blend heritage
and modernity in a way that captivates and resonates with Arab
women. Thus, my brand was born, embodying a perfect balance
between global luxury and the beauty of Arab culture, celebrating
uniqueness and elegance in every design.